Tale 001

I’ve recently been explaining ‘design-led strategy’ to a handful of good folks remotely - and thought I’d try share this 6 min video with a somewhat wider audience. I would love to hear what you think about the format!

// I touch on
- Core principles for getting people to embrace & own strategy
- Why strategy is more of a ‘heart-thing’ than a ‘head-thing’
- How Eureka moments can help people arrive at, & own conclusions
- How users & their needs act as a magic glue aligning teams
- Strategy as a series of experiments towards an ideal state
- Validating experiments through user/stakeholder feedback
- Harvesting valuable learning about users, business, tech through each experiment