Tale 002

I’ve always been fascinated by the ability of design to add value. From shaping materials, to creating desire, to transforming people - and even our world. In this tale I share Tips & Tools seen from my perspective as designer, teacher & leader.

I would love to hear about your experiences adding value through design, or thoughts on the format of these tales.


// I touch on
00.00 Intro: design as value adding activity
00.20 The art of adding value to a ‘chair’
02.38 The ‘Five S-curves’ for adding value
04.17 What are ‘21st Century Skills’?
05.46 My Super-Onion tool for identifying opportunities for adding value

// How to use


1. place your product or service
 at the center of the onion


2. run through each layer of the onion
 & explore ideas for adding value


3. dot vote on the three ideas with
 most potential for adding value




// Tips


You can begin anywhere!


Look for low-effort initiatives that can lead to high-impact value-add





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Tale 001

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Tale 004